Ajay Electronics
RETAIL | MADHYA PRADESH
Scope : Interiors (Consultancy)
Area : 5500 sqft
Status : Completed in 2022
Design Team : Ayush Jagnani, Utsav Agrawal
Fitout : Studio Blukey
The retail store of Ajay Electronics is crafted as a series of immersive vignettes, carefully designed to highlight a particular product category, brought to life through striking Visual Merchandising (VM). This approach enables a striking and harmonious presentation of the products. Through this deliberate approach, products are accentuated, elevating the overall shopping journey and fostering a memorable experience for clientele. The appliances are strategically oriented, with the larger ones along the periphery and the smaller ones on the central island, ensuring deeper visual lines and smooth, intuitive flow.
The design statement through the expansive ceiling installation serves as a focal and anchor point for the overall space grabbing the customers’ attention. Placed at the heart of the store right below the installation to capture the eye is a circular podium, which showcases the season’s featured product -bold, spotlighted and impossible to ignore. A cohesive design language emerges through the combination of metal panels and wood, giving the store a modern industrial balance.
Ajay Electronics’ store is more than a mere showroom, it’s an experience -it encourages the customers to engage, explore and remember. It transforms the retail journey into a curated and immersive environment, and transforms shopping into a narrative worth revisiting.
