
Ajay Electronics
RETAIL | MADHYA PRADESH
Scope : Interiors (Consultancy)
Area : 5500 sqft
Status : Completed in 2022
Design Team : Ayush Jagnani, Utsav Agrawal
Fitout : Studio Blukey
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Conceived as a series of distinct vignettes, each dedicated to highlighting a specific product category with a keen emphasis on visual merchandising (VM), this retail space embodies a refined aesthetic. An expansive ceiling installation gracefully extends over the entrance, extending a warm invitation to the arriving customers. Positioned at the center of attention, a circular podium serves as a focal point, elegantly presenting the season's featured product in a captivating manner.


Utilizing fixtures crafted from a blend of metal and wood, a cohesive design language emerges, bestowing the store with a singular identity. Crafted with precision, each unit is tailor-made to showcase a designated product, ensuring its presentation is both striking and harmonious. Through this deliberate approach, products are accentuated, elevating the overall shopping journey and fostering a memorable experience for clientele.
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