
MAC Blinds Experience Center
EXPERIENTIAL RETAIL | DELHI
Scope : Interiors (Consultancy)
Area : 1000 sqft
Status : Completed in 2023
Design Team : Ayush Jagnani, Bhavika Singla
Photographer : Avesh gaur
The space adopts an immersive approach to showcasing window blinds, presenting them as more than mere functional tools. Instead, it elevates the blinds to the status of "art pieces," capable of enhancing any wall or space with aesthetic appeal. The layout is thoughtfully divided into three distinct zones each serving a different purpose.
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The Excite Zone captures visitors' attention with dynamic and stylized displays. The entry partition screen, which also functions as a display, serves as a life-size catalog showcasing the brand's diverse permutations and combinations of blinds.
In the Engage Zone, strategically designed pockets showcase blinds within stylized environments, highlighting their role as artistic elements that elevate any wall. This area also facilitates rich discussions between customers and consultants, aiding in the selection of the perfect artistic piece.
The Select Zone presents a comprehensive display of the brand's entire range of blinds, enabling customers to thoroughly browse and evaluate each piece, thereby making informed purchasing decisions.
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