MKSK Store
RETAIL | MADHYA PRADESH
Scope : Interiors + Facade (Consultancy)
Area : 2150 sqft
Status : Completed in 2022
Design Team : Ayush Jagnani, Utsav Agrawal
The brand, when they approached us, was using a space which had a traditional “gaddi” like setup in its store. While this space was being used by them for a long time, they faced two challenges within this. The first was of course a shortage of space; they were looking to expand and move into a new location. The second was their intention to redefine the store to attract the younger generation while retaining their loyal customer base. The brand is highly rooted in its culture and traditions and posed a strong belief for it. These formed the basis for our approach.
MKSK is a family-owned ethnic wear store established in 1980. The design intends to transform the conventional shopping experience into a modern retail narrative. It’s a space crafted not only for the loyal patrons but also for the younger demographic who seek to explore culture and style. The vision was to create an environment which aligns with contemporary brands and also preserves their rich heritage.
The layout is envisioned as multiple zones that balance product density and enhance customer interaction, seamlessly integrating cultural authenticity with modern elegance. Placed on the periphery is the traditional over the counter and gaddi setups which encourages strong interaction between the customers and staff, giving a sense of curated experience to the client.
At the heart of the store is a screen serving dual purpose. Firstly, it strategically screens off the rear portion and creates a semi-enclosed space for curated and guided selections. Secondly, it doubles up as a display and makes for a unique backdrop. A sense of crafted look is achieved for the screen by using a combination of metal, teak and rattan. This monochromatic palette makes the vibrant textile hues stand out. The racking system provides vertical and horizontal displays, allowing the sarees to be both hung and folded, showing a variety of texture, drapes and hues. This screen cum display element is further accentuated by the careful use of patterned flooring, a bold red ceiling pocket and handmade bamboo lamps.
